Setting the Right Price for Your Home
Every seller (including you!) wants to get
as much money as possible when they sell their home.
But, few sellers realize that if you start off
with an asking price that is too high you will very likely net a price that is less
than fair market value!
A property priced within 3% of its’ actual
market value has a 95% chance of selling within a normal listing period.
However, if a property is listed higher than the 3% range, the probability of
its sale decreases significantly.
If your house is not priced competitively, people
looking in your price range will reject your house in favor of other, larger
homes for the same price. At the same time, the people who should be looking at
your house will not see it because it is priced over their heads! Overpricing
usually increases time on the market, and
that adds to the carrying costs. A long time on the market also causes potential
buyers to wonder “what’s wrong with it.”
Buyers who would have been willing to pay a fair market price
will actually begin to avoid your property because it has been on the market for
a long time. Who will still be interested? The vultures — those who hope that
you are getting desperate to sell and hope to take advantage of that by offering
a very low price. Ultimately, many overpriced properties sell below market
value.
I’ve spent over 25 years refining the skills it take to
realistically evaluate the actual market value of properties. |